The Japanese company, World leader in cycling components, is set to continue its support for the most prestigious Italian Cross Country series in 2023
Shimano is a brand that is synonymous with the mountain biking world. Its name and growth are deeply tied to the sport, and notably with the Cross-Country discipline, ranging all over from the UCI World Cup to the Internazionali d’Italia Series.
In 2023, Shimano will continue to join forces with the most important Italian Cross Country series. Internazionali d’Italia Series and the Japanese company announced the renewal of their partnership, in view of the opening round scheduled in San Zeno di Montagna (Verona) on Saturday, March 18th, with the second edition of the Pineta Sperane XCO.
As a world leader in cycling components, Shimano provides constant support to athletes and the top-notch of international cycling. This is a significant part of the brand strategy and vision.
In addition to its presence on the racing field, the Japanese company is a byword for continuous technological push for the Mountain Bike World. From the research and development departments to the production and quality control, Shimano designs advanced and ultralight components which are also robust, fast and reliable.“Our partnership is based on trust and mutual respect. We share a similar working method since 2016: to continue to challenge ourselves. This is why we are continuing together on this path”, said Marco Cittadini, Shimano Italy’s PR, Communication & Sports Marketing manager.
“Since the launch of our first group of components for MTB in 1982, the Deore XT, we have supported some of the best riders and competitions in the world. While we believe in providing a good bike drive system, we want our riders and partners to have confidence in the support they receive. Reliability is fundamental to achieving exceptional performance, even if it does not make newspaper headlines. Our focus is on the important things: working, improving, innovating, sharing, and celebrating.”
Thanks to Shimano’s support, the Internazionali d’Italia Series has solidified its position as one of the best Cross Country series in the world. For the second consecutive season, the challenge will host three UCI Hors Catégorie races, a record for the XCO series in Europe.
“Shimano has been a loyal ally of the Internazionali d’Italia Series since the early years of our project,” explains CM Outdoor Events’ Michele Mondini. “We feel like family with Shimano. They firmly believed in our project and in the relaunch of Italian mountain biking in terms of quality, importance, and media growth.”
